In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who empowers brands build authority, dominate search rankings, and get featured on 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's professional journey is anything but conventional. Holding degrees from institutions including Michigan Ross, he began his career in retail operations — managing national retail locations, leading multiple store locations, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that company also. In the midst of all this that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Now, Rohde operates 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Under the banner of "The News Guy," he delivers a robust lineup of services engineered to generate measurable outcomes for businesses.
His flagship service is press release distribution, placing stories across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers featured article placements on top-tier media outlets, SEO and local SEO services, white-hat link building campaigns, and PPC management.
A Forward-Thinking Approach to AI and PR
What truly sets Rohde apart is his expertise in AI search visibility. He views press releases as a form of strategic input for AI platforms — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This forward-looking methodology offers brands a competitive edge in an increasingly AI-driven digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach get more info goes well beyond his agency's walls. He runs a pair of podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a conference presenter, Rohde has presented at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
The Bottom Line
In his own copyright: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, improve their visibility online, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.